10+ — YEARS OF BRAND TO CARRY
THE COMPANY ALREADY HAD A DECADE OF RECOGNITION IN FERTILIZERS, BIOSTIMULANTS AND PEST CONTROL, SO THE NEW IDENTITY HAD TO READ AS AN EVOLUTION RATHER THAN A RESET.
BRANDING — 2026
AN ARGENTINE BIO-INPUTS COMPANY REBRANDED, ANNOUNCED WITH A MOTION PIECE AND GIVEN A PRODUCT SITE FOR THE NEW IDENTITY TO LIVE IN. LIVE AT AGROSUSTENTABLE.VERCEL.APP.
IN AFTER EFFECTS I DECONSTRUCTED THE LEGACY MARK AND TRANSITIONED ITS ELEMENTS INTO THE NEW ONE, SO THE REVEAL SHOWS ONE MARK TURNING INTO THE OTHER. THE PIECE WAS CUT AT 16:9 FOR PRESENTATIONS AND WEB, AND COMPOSED AGAIN AT 9:16 FOR INSTAGRAM AND TIKTOK, WITH THE REVEAL LANDING JUST AS HARD IN BOTH.
PALETTE AND PACING FOLLOW WHAT THE COMPANY SELLS, WHICH IS SUSTAINABLE AGRICULTURE AND NOT TECH.
EVERY PRODUCT GETS ITS OWN PAGE WITH SPECIFICATIONS, GENERATED FROM A SINGLE DATA SOURCE, SO ADDING A PRODUCT MEANS ADDING DATA INSTEAD OF REDESIGNING A PAGE.
IMAGES AND LINK PREVIEWS ARE TUNED FOR HOW THIS INDUSTRY REALLY SHARES A SITE, WHICH IS OVER WHATSAPP.
A REBRAND THAT REACHED ITS AUDIENCE IN THE FORMATS THEY ACTUALLY USE, AND A FAST, LIGHTWEIGHT SITE THE CLIENT CAN EXTEND WITHOUT TOUCHING THE DESIGN.