HUMANMACHINE

CENTRO MULTIMEDIA: THE PANEL THE STUDIO RUNS ON

PRODUCT DESIGN — 2026

YEAR
2026
SKILLS USED
PRODUCT DESIGN, WEB DEVELOPMENT, AI AUTOMATION
CATEGORY
PRODUCT DESIGN
HUMAN VERSION
MARTINDIZ.COM/PROJECTS/CENTRO-MULTIMEDIA-DASHBOARD

THE INTERNAL PANEL AT CENTRO MULTIMEDIA, A STUDIO THAT HANDLES SOCIAL MEDIA FOR CATTLE BREEDERS AND AUCTION HOUSES. SIXTEEN CLIENT ACCOUNTS, THEIR AUCTION DATES, THE POSTING CALENDAR, THE FLYERS AND THE MONEY, IN THE ONE PLACE THE TEAM OPENS IN THE MORNING.

At a glance

16 — CLIENT ACCOUNTS, ONE PANEL
EACH ACCOUNT ARRIVES WITH ITS OWN AUCTION CALENDAR, POSTING ROUTINE, GRAPHIC TEMPLATES AND BILLING. THE PANEL KEEPS THEM SEPARATE AND STILL SHOWS THE DAY AS A SINGLE LIST.

What I did

The dates arrive on their own

AUCTIONS ARE WHAT EVERYTHING ELSE HANGS OFF. A JOB READS EACH CLIENT'S SOURCES EVERY MORNING, THE SHEET, THE CARTELERA, THE SITE, AND DROPS THE NEW DATES INTO THE AGENDA. ANYONE CAN STILL LOAD ONE BY HAND, BUT MOST OF THEM TURN UP BEFORE SOMEONE ASKS. EACH DATE CARRIES THE POSTS THAT CLIENT HAS AGREED TO, SO AN AUCTION IN FORMOSA ALREADY KNOWS IT OWES A STORY THE DAY BEFORE.

One calendar for everyone

EVERY CLIENT'S POSTS SIT IN THE SAME CALENDAR, BY DAY, WITH A NAME ON EACH ONE. THE ROUTINES FILL IT IN: A CLIENT WITH THREE POSTS A WEEK GETS THEM PLACED, HOLIDAYS AND THE DATES THAT MATTER TO THE CATTLE WORLD INCLUDED. THE MONTHLY GRID COMES OUT OF AN AI PASS OVER THE CLIENT'S OWN AUCTIONS AND EVENTS, AND A PERSON EDITS IT BEFORE ANYTHING GOES OUT.

Flyers in seconds

EACH CLIENT'S GRAPHIC TEMPLATES LIVE IN THE PANEL AS PSD FILES. PICK A TEMPLATE, PICK THE DATES, AND THE AUCTION DATA GOES INTO THE PIECE, READY TO POST, WITH THE STORY VERSION TOO IF THE CLIENT TAKES BOTH. FOR WHAT HAS NO TEMPLATE THERE IS AN AI PATH THAT WORKS FROM REFERENCES. THE AFTERNOON THAT USED TO GO INTO REBUILDING NEAR IDENTICAL FLYERS IS GONE.

Result

SIXTEEN ACCOUNTS, THE WHOLE TEAM AND THE CLIENTS' OWN PORTAL RUN ON IT EVERY DAY. NEXT.JS ON VERCEL, POSTGRES ON NEON, FILES ON VERCEL BLOB, AND A CRON EVERY HOUR FROM EIGHT TO SEVEN THAT SENDS THE WHATSAPPS AND THE MAILS. EVERY AI CALL IS LOGGED BY FUNCTION AND CAPPED BY DAY, BECAUSE THE STUDIO IS THE ONE PAYING FOR IT.