5 — SLIDES, ONE SEQUENCE
A HOOK, A CLAIM, THE METHOD, THE PROOF AND A CALL TO ACTION. THE FIVE READ AS ONE SEQUENCE.
MARKETING DESIGN — 2026
A FIVE-SLIDE SOCIAL CAROUSEL ANNOUNCING A PARTNERSHIP WITH ANTHROPIC, WITH A BRIEF THAT ASKED ME TO PUSH THE BRAND MANUAL PAST WHERE IT USUALLY STOPS.
I BUILT THE COVERS OUT OF HALFTONE DOT FIELDS, THE SAME CORPORATE BLUE BROKEN INTO DOTS. IT GIVES THE BRAND A TACTILE, ALMOST PRINTED QUALITY WHILE EVERY COLOUR VALUE STAYS INSIDE THE MANUAL.
THE CAROUSEL ALTERNATES BETWEEN SATURATED BLUE, DEEP NAVY, A PHOTOGRAPHIC SLIDE AND A WHITE CLOSE, SO EACH SWIPE CHANGES THE TEMPERATURE AND THE SEQUENCE NEVER FLATTENS OUT IN THE FEED.
THE HEADLINE FIGURE IS SET AT DISPLAY SCALE WITH ITS UNIT IN LILAC, AND THE SUPPORTING METRICS USE TICK-BAR METERS INSTEAD OF GENERIC CHARTS, READABLE AT THUMBNAIL SIZE, WHICH IS WHERE THESE POSTS ARE ACTUALLY JUDGED.
CONSTRUCTION GRID LINES LEFT VISIBLE OVER THE PHOTOGRAPHY, A CARD BLEEDING PAST THE SAFE AREA, THE HALFTONE STEPPING INTO THE WHITE SLIDE, SMALL AND DELIBERATE BREAKS FROM WHAT THE MANUAL ASSUMES.
THE CLIENT LIKED THE DIRECTION MORE THAN THE CAROUSEL ITSELF, AND KEPT USING IT AFTER THE CHALLENGE WAS OVER.