ARIONKODER: A MARKETING REEL FOR THE WORK THE TEAM SHIPPED

VIDEO EDITING — 2024

A SHORT-FORM VIDEO THAT RUNS THROUGH A SELECTION OF PRODUCTS WE DESIGNED, CUT FOR HOW PEOPLE ACTUALLY SCROLL.

At a glance

AE — MOTION, START TO FINISH

ANIMATED END TO END IN AFTER EFFECTS, WHERE THE PACING DOES THE SELLING: EVERY PRODUCT GETS ITS BEAT BEFORE A THUMB MOVES ON.

THE BRIEF WAS TO PRESENT THE WORK AT A PACE PEOPLE WOULD ACTUALLY WATCH, NOT A CORPORATE REEL.

I CUT THE VIDEO IN AFTER EFFECTS, USING MOTION AND PACING TO CALL OUT SPECIFIC PRODUCT FEATURES AND DESIGN DECISIONS.

A QUICK LOOK AT THE DESIGN WORK BEHIND THE PRODUCTS, BUILT TO HOLD ATTENTION IN A FEED.